I’m so excited to
share with y’all an article I wrote on the opening of Kira Plastinina’s LUBLU
boutique in Preston Center. With over 250 stores under her belt, another store
may not seem like a big deal to some. But for Kira, the new Dallas location of
her popular LUBLU brand hits close to home. Kira sweetly squeezed me into her
busy schedule of managing a hugely successful global fashion empire, SMU
Communication Studies classes and Theta sorority sisters—How does she do it all?!
The
full article is on Pegasus News, but read below for a little taste.

Photo credit: FD Luxe
Photo credit: FD Luxe
Photo credit: Harper’s Bazaar Russia

Dallasites take note,
there’s a new boutique coming to The Plaza at Preston Center. Twenty-year-old
SMU junior and Russian fashion designer Kira Plastinina is the mastermind
behind LUBLU Kira Plastinina.
The
June opening marks LUBLU’s first American flagship store.
“My
friends always ask, ‘Kira, where can we get your line?’ I realized Dallas is a
great market and a great fit for my line,” Plastinina says.
LUBLU
will draw in high-end, trendy shoppers. “When I’m designing, the three words I
keep in mind to reflect the brand are feminine, savvy and daring. This is a
girl who dresses up for events. My strongest point as a designer is fun
cocktail outfits,” Plastinina says. “Our demographic is for the ‘it’ girl. When
she walks into a room, people notice what she’s wearing—it’s different and
fresh. She strives for that when she’s looking through her closet.”
Plastinina’s
favorite piece LUBLU will carry is a yellow sweater with a colorful,
chameleon-knit embellishment, she says.


Keep up with Kira’s jet-setting style on Facebook and Instagram.

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